American Dream Meadowlands Mall

Category: Digital
Client: Triple Five Group

The American Dream shopping mall will open around 2017, and it is going to be the largest shopping mall in the United States. We have designed end-to-end digital experience strategy that fits it is unique needs due to its scale and variety of experiences it hosts.

The American Dream digital experience strategy includes wayfinding, ticketing, parking, dining and concierge experiences that are defined based on extensive research and interview analysis with the target audience that was defined by the business.