BMW – Electronaut Application

Category: Award Winners, Digital

BMW Electronaut application aims to help the BMW dealers to teach, show and sell BMW ActiveE to visitors at their stores. The user of this application can be someone who is getting introduced to electric cars or someone who knows the technology but wants to learn about what makes BMW ActiveE special or someone who is ready to lease the car. We created 3 non-linear journeys that can serve all three kinds of users. I worked on this project as experience designer at  KBS+.

Award

This application awarded Gold at 2012 IAB Mixx Awards for single execution tablet – marketing