I worked as user experience designer on Action America project while I was working for KBS+. We developed a website and an iPhone application for the 10th year of 9/11 attacks. The campaign is aiming to unite American’s and remember this day as a day to take positive action.
Users who are coming to the website, can upload their memories as text or picture, can find organizations to donate money or time, by Action America products or download the Action America application.
Users who are coming to the application, can shake their phones to see what type of actions they can take (like calling their parents or helping an elderly person etc.) and those to their list of actions. You can download the application from here.
This campaign was still active during it is second year (2012).