BMW Electranout

BMW Electronaut

 

I worked on this project as user experience designer while I was working at the KBS+. Our task was to create a an application that will help BMW dealers to show their new car BMW ActiveE to costumers.

We came up with a non linear user flow for 3 different types of user. We realized that our users will either not be very familiar with electric cars or will be somewhat familiar with electric cars but they will not know about the BMW ActiveE yet or they will know it all and ready to order their BMW ActiveE. Also, we let our users to jump between these section anytime they want to so they can get more specific information according to what they need to know.

You can download the application from this link.